News and Events

Juliet Shavit to Speak on Grid Edge Innovation at IEEE Power and Engineering Society General Meeting this Week

SmartMark CEO to Present on Optimizing AMI and New Applications Shaping the Utility of the Future

Philadelphia, PA – July 27, 2021 – SmartMark Communications, the leader in smart grid customer education, announced today that its president, Juliet Shavit, will be speaking at the IEEE Power and Engineering Society General meeting this week. Shavit will be speaking on the panel entitled, “Innovation at the Edge of the Grid” on July 29, 2021 at 10:00am.

Shavit’s presentation will focus on how energy companies are turning to new applications that leverage emerging technologies such as AI and IoT in ways to help utilities optimize AMI investments. These applications include such areas as smart homes and buildings, connected communities, and more personalized energy use tools that leverage disaggregated data.

The discussion will also provide an overview of the current business and technology landscape and the key industry pressures pushing utilities to innovate. These include but are not limited to more aggressive carbon reduction goals, increased emphasis on energy equity, new business models like transportation electrification and beyond-the-meter programs, and regulatory pressures.

Shavit will join a number of industry experts from the U.S. Department of Energy and private industry on the panel.

About SmartMark Communications
For more than two decades, SmartMark Communications, LLC has been working with energy companies on the adoption of new technologies and how to articulate the benefits of these investments to customers and stakeholders. Today they are an expert in business transformation for energy companies and lead pilots and shape strategies for utilities that focus on innovation in customer experience. Learn more

SmartMark Communications owns and operates SmartEnergy-IP, a research organization focused on articulating the benefits of smart grid investments for customers and stakeholders. You can watch videos from the Company’s annual Smart Grid Customer Education Symposium and learn more about the ways SmartMark leads industry discussion on innovative investments for the grid at

Meredith Salefski

SmartMark Communications CEO Juliet Shavit ‘Sees 2020’ on Cover of CIOReview January Issue

Company Named Leading Utility Solutions Provider Second Year in a Row; Seeks to Define a Decade of Customer-Focused Industry Transformation

Philadelphia, PA – January 27, 2020 – SmartMark Communications announced today that it has been selected as the leading utility solutions provider for the second year in a row by CIOReview magazine. According to the article, the Company’s energy practice, SmartEnergy IPTM is creating the roadmap for innovation in customer experience, transforming the utility-customer relationship in unprecedented ways.

The cover story describes the Company as leveraging its 20-year history of rolling out customer facing programs to marry proven best practices with the excitement of innovation. According to the article, the Company is more passionate than ever about the customer experience and more aware of what is missing. SmartMark’s roots in network communications have given the Company an edge in fearlessness around technology and a sneak peek into the future. Their practical experience working with utilities and stakeholders help energy companies navigate technology adoption wisely, keeping in mind the important regulatory demands that require risk assessment and analytics driven programs that benefit consumers.

“If I think back about the start of SmartMark 20 years ago and how much the world around us has transformed, I get an unbelievable sense of excitement for what’s in store in the next decade and the role the Company is set to play,” said Shavit. “2020 is the year when utilities grasp that the role they play is in the development of smarter communities and people. It is the year they work with their stakeholders to apply innovation to reach new levels of energy efficiency and grid management, while better positioning themselves as dynamic, exciting companies that put the customer first.”

Learn more about the way SmartMark Communications is taking the utilities industry to new levels at

Industry Leader: Juliet Shavit, President and CEO | SmartMark Communications

November 12, 2019


A lot of my business know-how and entrepreneurial skills can be credited to my father. He ran his own business while I was growing up and taught me a great deal about business and responsibility. While at college, I had the opportunity to work for the New Yorker in the public relations office under Maurie Perl. Maurie was a remarkable woman and a true class act. She exuded self-confidence and demanded respect, but was not afraid to work hard. She could plan the 70th anniversary gala for the magazine and still find time to stuff a press kit. To me that is a true leader—knowing how to orchestrate and plan like an artist, but not being afraid to get messy in the delivery.


A leader must be able to hold one’s own and demonstrate that he or she has control over any situation. But most importantly, its someone who will stand up and get involved in anything that needs to get done. Additionally, a true leader exemplifies a level of fearlessness in order to take risk, and consideration and mindfulness of others.


What motivated you to not give up and how have you faced adversity?


I am a dreamer and a very visual person. I see things like a choreographer—that means knowing what happens when different things are meant to intersect at the same time. I think it ties well to PR. It’s all about how press releases, messaging, events, and thought leadership come together at a moment in time. Each piece by itself will fall short if not intertwined with the others.


I am a very honest and passionate person which can be risky in my area of business. Not everyone wants to hear the truth, but I find it is my greatest strength and weakness.


Respect and incentive are very important. Hard work deserves reward. In addition, giving people opportunities and making them feel valued is one of the strongest things you can do as a leader.


I have been deeply interested in the impact of music on customer experience. A couple of years ago I picked up my family and we moved to Nashville Tennessee, which was pretty risky [chuckles]. I opened up an office—which is still running today—and started meeting with the music industry to discuss their issues around their profitability and future growth in the digital economy. This led to the startup of MusiComms, an association that brings together leaders from communications, energy and the music industry where we discuss ways of collaboration. I’ve been working for a few years now on integrating music strategies into service provider business models. This is risky, but is where my passion lies.


I ask a lot of questions, particularly ‘Why?’. By asking this question, it keeps me focused on the reality of how to navigate a rather abstract future. In today’s time, SmartMark is playing in spaces of innovation where it’s important to understand how something is solving a particular problem.


I have to believe in what that company does and their end vison. There are a lot of companies that are financially motivated, but their solution is not always in the best interest of the consumer. There has to be a customer benefit and it must leave this world a better place for my children.


‘Where’d You Go, Bernadette?’ by Maria Semple. I’d recommend it to any working mom who struggles with finding her purpose and balance. There are a lot of expectations of women—that we be great mothers, wives, and successes at work. That we drive carpool and make dinner, but also bring home a salary. Sometimes we just need to find our voice and be happy with that.


Authority. It’s not in my nature to be authoritative. I much prefer to be constructive than bark out orders. Hiring and firing people is simply still the hardest of all.


1. Treat others as you would want to be treated. 2. Go for it. History is full of fearless people with crazy ideas. If you believe in it, chances are someone else will too.


I’ve made my children a part of my company. When my third daughter was born—I have three daughters— the business was growing and evolving, demanding more of my time. Therefore, I ended up building a nursery in my office as I couldn’t bear the thought of having to choose between work and family. We have in my office what I like to call a “Life comes First” policy. I live by it and I offer that to my employees as well.


I spend a lot of time thinking about the impact of technology and innovation on the energy industry. I let my mind wander at night as I am not checking mails or answering phone calls [laughs].


I think the dynamic of the utility customer has changed, which can be attributed to AMI and smart grid. Somewhere in the process of deploying smart meters, utilities realised that they had to get buy-in from their customers to make these types of changes while looking at long-term grid modernisation and energy and carbon reduction. We are in an era where executives are forced into thinking about ways to change and improve their relationship with the customer.

I also see smart home expanding the role of the utility into the home and redefining utility companies. I believe the Utility of the Future is innovative, not afraid to expand its services, and understands that the customer is at the heart of it all.

2019 Smart Grid Customer Education Symposium to Focus on Smart Utilities and Smart Customers in the Age of Digital Transformation

Industry’s Leading Smart Grid Event that Focuses on Customer Benefits of Grid Modernization to Take Place in Washington, DC this October

WASHINGTON – June 03, 2019 – SmartEnergy IP™, a division of SmartMark Communications, announced today its 9th annual Smart Grid Customer Education Symposium. This year’s event, which will focus on the impact of digital transformation on smart grid customer experience, including optimization of AMI infrastructure as a platform for improved customer communication, smart cities, smart homes and smart customers.

The 2019 Smart Grid Customer Education Symposium will take place on October 29, 2019 at the Grand Hyatt in Washington, DC.

“This is an exciting time for utilities, as they continue to evolve and improve their relationship with customers,” said Juliet Shavit, President of SmartEnergy IP. “From the latest applications to educate and engage consumers, to the tools now available in our homes and in our communities to improve our lives, utilities have become powerful central forces in the investment and optimization of emerging technologies’ innovative applications.”

This is the 9th year of the conference, which has always been focused on the customer benefits of smart grid. The event is designed to educate utilities, regulators and stakeholders on best practices in educating and engaging consumers on the benefits of their smart grid technology investments. Today that means not only AMI deployments, but dynamic pricing, time-of-use programs, advanced bundled services and new applications designed to empower consumers to save energy and money.

To learn more about speaking opportunities or to register for the 2019 Smart Grid Customer Education Symposium, visit

SmartMark CEO Talks “Smart Cities” at 2019 Southern California Public Power Authority Annual Conference

Industry Expert Addresses the Need to Keep Customers at the Focus of Technology Investments and Smart Cities Planning

May 16, 2019 10:36 AM EDT

BURBANK, Calif.–(BUSINESS WIRE)–SmartMark Communications, LLC and SmartEnergyIPTM announced that their founder and CEO, Juliet Shavit, will speak today at the 2019 Southern California Public Power Authority Annual Conference on the topic of Smart Cities. A world-renowned expert on smart grid customer education, Shavit has become widely recognized for her efforts to encourage utilities to leverage innovative business models and emerging technologies to improve the utility-customer relationship and shape the Utility of the Future.

Shavit will be speaking today at 12:45pm in the panel entitled “Smart City: What, Why and How?” The conference is taking place at the Marriott in Burbank, California.

“California has long led the US utilities market in innovative approaches to optimizing new technologies to improve efficiency and customer experience,” said Shavit. “I am excited to speak with the innovators at public utilities in California about their smart cities roadmaps and learn more about the path they are forging in the adoption of new technologies.”

SmartMark Communications is a global strategic communications firm. SmartEnergy IPTM is the division within SmartMark dedicated exclusively to customer experience in the energy and utilities markets.

Learn more about SmartMark Communications at and SmartEnergy IP at


About SmartMark Communications, LLC

SmartMark Communications is a global leader in communications, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit

About SmartEnergy IP

SmartEnergy IP is a strategic communications and research organization within SmartMark Communications dedicated to helping articulate the benefits of energy technology investment and innovation for consumers. The Company helps utilities and stakeholders define the technology and business requirements necessary to develop and implement customer-focused programs that benefit communities and meet policy goals.


Lyndsay Pocorobba

SmartMark Communications CEO Juliet Shavit Named “Most Influential CEO of the Year” by Corporate Vision Magazine

Magazine’s Corporate Excellence Awards Honors Executives Who Innovate, Grow Respective Industries

PHILADELPHIA – MAY 2, 2019 – SmartMark Communications, a global leader in strategic communications and the parent company of SmartEnergy IP™, announced today that founder and CEO Juliet Shavit has been named the “Most Influential CEO of the Year” in strategic communications for 2019 by Corporate Vision (CV) Magazine’s Corporate Excellence Awards.

Shavit was awarded for her innovative approach to communications and market positioning, working with companies and organizations to help understand the role of how emerging technologies improve customer experience. Her areas of expertise include smart grid, smart city, smart home and the integration of music in customer experience.

SmartMark Communications was recently named top utility solutions provider to watch in 2019 by CIOReview magazine.

Shavit is considered an expert on the importance of customers in the adoption of new technologies. She recently authored a smart cities roadmap for the American Public Power Association and is the founder of the U.S. Department of Energy’s Smart Grid Customer Engagement Working Group. Her firm also hosts the Smart Grid Customer Education Symposium annually.

“This award comes at an exciting milestone for SmartMark Communications, which is celebrating its 20th anniversary of delivering public relations and strategic communications to businesses and communities worldwide,” Shavit said. “This honor wouldn’t be possible without the support of my clients, who every day trust me and my talented, dedicated staff to bring their news and thought leadership to market. They are the ones moving their industries forward with meaningful business solutions, and I’m happy to play a role in guiding them.”

Annual winners of the Corporate Excellence Awards are handpicked following a comprehensive analysis and qualitative and quantitative research by CV Magazine, ensuring those who innovate, grow and improve their respective industries are awarded.

Learn more about Shavit, SmartMark Communications and its clients at

Juliet Shavit, CEO of SmartMark Communications, is “Wonder Woman” on the Cover of this Month’s CIOReview

Issue Names SmartMark Communications Top Utility Tech Provider 2019

PHILADELPHIA, PA — February 20, 2019 — SmartMark Communications, a global leader in strategic communications and SmartEnergy IP™, the premier provider of customer education for the utilities industry, announced today that Founder and CEO Juliet Shavit is on the cover of the recent issue of CIOReview and that the Company has been named the top utility tech provider of 2019.

Referred to as “Wonder Woman” on the cover, Shavit is lauded for her innovative approach to the adoption of emerging technologies in the utilities industry. The company is a pioneer and advocate for educating customers and stakeholders on the benefits of AMI and grid modernization. Shavit is considered a foremost expert in smart grid, smart city and smart home adoption.

Shavit recently authored the smart cities roadmap for the American Public Power Association and she is the founder of the U.S. Department of Energy Smart Grid Customer Engagement Working Group as well as the annual Smart Grid Customer Education Symposium. Today she leads SmartMark into the new frontier of utility innovation—helping shape and define “The Utility of the Future.”

“This is an incredible time in the utility industry, with consumers and stakeholders as excited about technology and grid modernization as their utilities,” said Shavit. “This offers up unprecedented opportunity for the industry to redefine the role of utilities, with the focus on customer benefits at the core. New business models can be created that help drive innovation and sustain long-term tech investment.”

Learn more about how SmartMark and SmartEnergy IP are helping shape the future of the utilities industry at


Five Questions to Guide Aspiring Smart City Utilities

Public Power Participation
Paul Zummo and Juliet Shavit
Fortnightly Magazine – February 11 2019

Smart cities have become a buzzing topic in the past few years. There would seem to be a natural fit for public power utilities, which are generally overseen and owned by local governments, to be active participants in smart city initiatives.

Indeed, some public power utilities have undertaken bold smart city plans, though many utilities have taken a wait-and-see approach until now. As the trade association representing public power utilities, the American Public Power Association has offered a roadmap for public power utilities considering getting involved in smart cities. The roadmap lays out key questions utilities need to ask before developing a program and offers a path for utilities to take.

Before looking at the key questions, we must define what we mean by smart city. Today, the definition of smart cities is not universally agreed upon. For example, it can refer to a city that focuses on carbon reduction or is introducing electric vehicles.

It could also refer to a city that has implemented municipal Wi-Fi or integrated solar and distributed energy resources. Many utilities identify smart city initiatives as the next phase of smarter grid efforts, piggybacking on advanced metering infrastructure investments and deployments.

As defined in the roadmap, the Association defines smart as the intersection of digital with intelligence. Smart city, therefore, refers to a city that leverages digital connectivity and data analytics to drive intelligent decision making.

Paul Zummo: There needs to be accountability, and the person in charge of this initiative must have control over people and processes at the utility, possess strong leadership and management skills, and strong communication skills.

In short, a smart city is a city that betters the lives of residents and businesses through mindful investments and deployments of advanced technologies. Specifically, these efforts can improve energy efficiency, reduce carbon emissions and improve reliability and customer service.

Having identified what a smart city means, the fundamental question the utility must then ask is, will this investment improve the community and the lives of the people in it? Going back to the original definition of smart, it also means asking if each technology decision is an intelligent and meaningful investment for customers and the community.

If the utility answers in the affirmative, then it must begin devising a plan. The roadmap lays out five questions to ponder before establishing a smart city program.

Who is Best to Lead?

There needs to be accountability, and the person in charge of this initiative must have control over people and processes at the utility, possess strong leadership and management skills, and strong communication skills. It doesn’t matter if it’s the CEO or someone else in the organization, but there must be someone with the vision to lead and follow through.

What Does a Team Look Like?

Juliet Shavit: From an operations standpoint, the utility should identify concerns and a process for the development of a smart city security plan.

Once a project lead has been identified, consider who else will be on the team and what roles they will take on. There should be a process lead — someone who will be responsible for developing schedules and core functions and processes. Someone should also manage regulatory and stakeholder communications to ensure these groups are looped into the process. Communications support will be critical in developing public-facing materials and managing public relations.

Who Are the External Stakeholders?

City council and board members, key industrial leaders, and consumer advocates are just a few potential stakeholders who must be engaged. Once these stakeholders have been identified, then the public power utility must determine what the engagement looks like, whether this engagement is formal or informal, how frequently to engage with key stakeholders, and what level of engagement is recommended and when.

What Materials Must be Developed?

There are several potential considerations for developing materials. It is advisable to develop a smart city mission statement with goals as identified by the utility that align with enhanced grid infrastructure efforts.

The utility and the city might want to establish clean energy and reduced carbon emission goals, develop an external communications plan to support community buy-in, outline project costs and a funding plan, and identify key milestones and metrics for the next five to ten years. A projected timeline by phases, which is a living document that starts with the utility’s operating plan and budget, which then is reviewed by the project management office, would be beneficial as well.

What Are Key Considerations?

From an operations standpoint, the utility should identify concerns and a process for the development of a smart city security plan. The roadmap also suggests identifying key areas of automation that are currently part of smarter grid efforts and any alignments with the smart city model, as well as to identify opportunities to leverage current and future infrastructure for smart city efforts. The utility should also look at the overall goals of the smart city plan to see where the utility can contribute in areas of lifestyle and convenience.

Once a utility has answered these questions, it can develop a clear map to guide the city and the utility on the road to becoming a smart city.

Electric Energy Online

Powherful Forces

Powherful Forces | Juliet Shavit, CEO and President of Smartmark Communications

by Elisabeth Monaghan

Juliet Shavit is not an engineer, but that doesn’t prevent her from being the recipient of titles like “Queen of the Smartgrid,” “Woman of Power,” or from being featured in magazines like EE T&D. Because she grew up in a family of engineers, Shavit understands how they think and speak. What’s more, she is a deft communicator, who asks the right questions and is able to translate the thought processes of both engineers and everyday day consumers. As Shavit explained, “Even though I’m not an engineer, I spend a lot of time wondering how and why things work The primary difference between myself and engineers is that I focus on another dimension as well—what is that thing’s impact on me.”

It helped that Shavit grew up around engineers, but her willingness to take risks and her desire never to be bored has pushed her to do even more with her communication skills. After working at The New Yorker after college, Shavit left to become a marketing writer for a telecom company. From there, she joined a former colleague at his telecommunications billing company. Witnessing the struggles that came with technology adoption made it clear to her there was a critical need for better communication between telecom providers and their end-users. Deciding it was time to enable that communication, Shavit founded SmartMark Communications in 1999. SmartMark is a communications, strategy and new media company, where Shavit and her team serve as a bridge between marketing communications departments and engineers and technologists. They also help technology-focused companies and industries understand how to communicate these benefits to customers.

When utilities first began deploying AMI, while leveraging their network communications, Shavit was approached to assist with decoding the benefits of this new technology for industry partners and consumers alike. While she had not worked with energy clients, Shavit found the parallels between the telecommunications sector and that of the energy sector rather striking. “I had just lived through the technology transformation in the telecom industry. I have an appreciation for how those networks transform businesses. I definitely can hold my own in a room full of technologists on the energy side. I also have a business appreciation for how that technology works, because not only did I see and understand what was happening on a technology level during the telecom transformation, but it was also my job to understand the business value proposition of that technology. It is the same with energy.”

Since founding SmartMark, Shavit has established herself as an expert in translating tech-speak, while conveying to technologists the importance of engaging customers and eliciting their buy-in. Shavit has also been instrumental in changing the perception of customer value in utility business cases—something she is passionate about. This has made her popular with regulators and utilities alike—particularly now, in the age of grid modernization and large scale utility technology investment.

Her comfort level with engineers and industry acronyms, combined with her capacity for connecting with all levels of utilities and stakeholders, has earned her speaking opportunities with the likes of the Institute of International and European Affairs (IIEA), GridComms, Digital Transformation World and TIA Jam.

As new technology emerges, and as more utilities migrate towards grid modernization, Shavit sees a tremendous need for a greater customer education effort. In response to this need, Shavit launched SmartEnergy IP, a research and consulting organization within SmartMark Communications that is focused on helping utilities understand how the smart grid benefits their customers. Shavit uses SmartEnergy IP’s findings to ensure effective communication between companies and their stakeholders. More important, she draws upon the information to stress the importance of the customer’s role.

“I’m really passionate and very excited about how tech companies are paying more attention to the consumer on so many levels,” said Shavit, “whether it’s making the customers’ lives easier, addressing data privacy or including them in conversations on the roadmap of where this technology is headed.”

In spite of her optimism, Shavit cautions utilities to keep in mind that at the end of the day, they’re serving customers and not ratepayers. “We’re on this journey together,” said Shavit.

“Our lives have become more digital, and businesses are trying to wrap their head around the impact digital will have on the customer experience. Companies need to use customer responses as a barometer when budgeting for and plotting their technology roadmap. If utilities can harness what that means and optimize this new customer/utility dynamic, they will see success. If we exclude customers from that discussion, I would not be too optimistic about these technology investments working out.”

If you are looking to establish a stronger communication channel, you may wonder how to get the conversation started between utilities, stakeholders and consumers. On the SmartMark Communications’ website (, visitors can find links to Shavit’s presentations she has given at industry events, as well as interviews in publications where she explains the role of the consumers in smart grid modernization.

Read the original article here.

Connect World

IOT: What does the Customer Want?

IoT and the Customer
By Juliet Shavit, President and CEO of SmartMark Communications, LLC

I recently sat in a room full of telecom network engineers to discuss the topic of IoT and the customer. I followed several presentations on U/X and BSS, but when it came to my presentation, I felt a sudden stillness in the air. Radio silence. It was terrifying.

A week later I delivered the same address to a number of telecom CEOs at a business conference, and the response couldn’t have been more different. Thankful and full of relief, I began to understand what the critical difference was between the two audiences. The first audience really had no knowledge of the customer outside BSS metrics or click-through numbers. The second audience had a greater urgency to understand what customers wanted. They understood that the future of their business depended on it.

I’ve deduced from that experience that the urgency of this topic is truly critical for C-levels because their future business models depend almost entirely on uptake of consumers; However, the message must be delivered throughout the organization, so that it resonates with the engineers.

But what do customers want? What are a bunch of lazy millennials willing to pay for and what will keep existing customers from jumping ship to new OTT providers? Will Amazon take over the world or is there a place for innovation among infrastructure-heavy incumbent providers?

The answer lies in an operator’s approach to innovation, because at the end of the day, innovation is what will catch the attention of a customer glued to their smartphone screen. It will make them look up. It will make them engage, and it will more importantly make them subscribe. I will also argue that that innovation must be linked directly to customer control.

The Business of Innovation
If IoT is a tricky word, then the word “innovation” is even trickier. For the purposes of this argument, IoT is the digitization of traditionally non-digitized industries. How do industries and business models embrace the world of the Internet and what opportunities will such an embrace entail?

To really understand the business behind monetizing IoT, service providers must look at before and after scenarios around some industries that have drastically been impacted by IoT.

Energy and Utilities
One can argue that the energy industry has undergone one of the most transformational evolutions of any industry as a result of IoT. According to a recent report, the global Smart Grid technology market is poised to grow at a CAGR of around 29.5% over the next decade to reach approximately $830.56 billion by 2025.

The introduction of Smart Grid, with an emphasis on advanced metering infrastructure (AMI) has allowed for utilities to better collect, understand and analyze customer usage information with the ultimate goal of forecasting and managing load reduction. More importantly, the technology has allowed customers to better understand, manage and control their energy use.

The deployments of new wireless mesh networks coupled with a wave of innovation around personal energy management, have offered up opportunities to those companies with the motivation and the tech know-how to help utilities transform their businesses. Whether it is management of those newly enhanced network operations centers or the systems necessary to help utilities understand the data now available, communications service providers have more than ample opportunity to support and collaborate with utilities on the future of energy distribution and management.

And, if AMI is not sexy enough, the race has already begun for building smart cities and enabling smart homes. The prize goes to those fastest and most innovative to market, with the customer at the center of their story.

Financial Services
By the time my children turn into responsible, account holding adults, retail banks may be obsolete. So is the direction we are moving in with the financial services industry. Despite the largest looming cyber threats ever, people are flocking to their computers to utilize online banking and money management tools. Direct deposit has become so popular it has threatened to make the U.S. Postal Service nearly obsolete.

But what is really driving the mad rush to online banking? I would argue that it is the same thing that is driving customer demand across all industries – control.

The Internet has introduced consumers to unprecedented control over their money, and everyone from applications developers to managed service providers have caught on. Telcos must sit up and smell the data centers.

Banking is a highly deregulated market, so helping the banking industry understand and help guide consumers through the digital channels to optimize investments and secure their futures is a challenge made possible only through the introduction of IoT. Therein lies great future opportunities for service providers.

There is arguably no industry greater impacted by IoT than retail. One needs to only take a visit to the abandoned storefronts in the local mall to see the physical implications of such a transition. And customers, my friend, are the grand prize for those businesses who can differentiate themselves in a highly competitive, overly crowded virtual world.

The market opportunity here is for those communications providers who can leverage their history of customer experience and stacks of data analytics tools to help online retailers hook customers – and not just for the moment — but for the long-term through cookies and other session data. The most innovative and qualified party able to help to reel in customers wins.

The opportunities in the retail environment for service providers is not a secret. Everything from online storefronts to billing, rating and charging to entire U/X designs are currently some services the telcos are offering their retail business customers.

In the olden days (when I was a young person), telcos would have one lonely opportunity, to offer telephone services. Even triple play seems like an ancient and underwhelming opportunity in comparison.

Real Estate
I can hardly remember the days before In fact, I have bought at least three houses as a result of my own ability to surf and sort, itemize and customize. Long gone are the days of waiting for your real estate agent to drive by with the print outs and take you on never-ending site visits.

Managing information, data analytics and customization are all ways today’s operators are helping the real estate industry identify customers and manage their experiences.

IoT has reinvented the real estate customer experience. Putting control in the hands of the customer, as we saw similarly in the previous examples, once again, is critical to this industry’s evolution.

Industry Pressures from IoT Mean New Opportunities to Innovate for Operators But not all industries have seen a surge of business opportunity thanks to the proliferation of the Internet. Here are a few examples where IoT has disrupted industry is a strongly negative way. The question then arises from these examples is what is the role of the telecom service provider in these disrupted industries?

The music industry is a clear example of a once thriving industry crippled strongly by the increased popularity of digital streaming. For an industry that moves from physical to digital mediums, purchase price has dropped astronomically. In addition, in today’s environment, where you can simply stream or download your favorite songs instead of being forced to buy an entire CD, the overall cost for music is going down.

As alluded to in the introduction to this section, the music industry is just one hit hard by the rise in IoT. Yet, telecom service providers can drink a glass half full if they are agile, innovative enough and hire a new group of hungry young millennials.

The upside of this industry challenge is the increased popularity of subscription services outside traditional voice, text, video and data. Can music be a service? Should telcos be looking at these models themselves, given their infrastructure capabilities to host and deliver content? It certainly makes for an industry discussion, particularly to those slightly weathered incumbents looking at competing against the hip younger players.

Thankfully I haven’t yet heard of medical degrees being offered online, but chances are that is a matter of time. These days, to gain any level of education, one need only sit in front of the computer. While maybe not making us more social creatures, IoT is forcing a new generation of people to get educated online because it is easy.

But one of the greater challenges with the proliferation of online high education courses, means that the costs normally allocated to traditional brick and mortar universities are declining. There is no need to room and board. College textbooks are all online. According to a recent article, nearly 2.5 million fewer students are enrolling in colleges and universities.

This means that the education industry may be in desperate need for technology support from those who can best help them transform their businesses and make new investments in cloud infrastructure and related services. Whether it is the upward trend in purchasing solutions to meet the rising demand for online education or finding the right managed services strategies to partner with schools across the globe, telecom service providers should be paying close attention. Those with the desire to innovate and explore new territory will have much to gain from this industry’s need to adapt better to an IoT world.

The Roadmap to IoT Customer Innovation

There is one common thread in all of the industries highlighted above. It is opportunity. So, for telecom service providers in need of better understanding how to monetize IoT investments, I encourage them to look at IoT in a different way—as a door to the development of new innovative services. It is no secret that B2B revenue far exceeds residential, but with this gift of opportunity comes a great responsibility for operators.

Communications service providers must open their minds and step outside their comfort zone. They must engage with consumers better, remind themselves what it is like to be a consumer in industries outside telecom. They must also remember that what customers want now, more than ever, is control.

At the heart of this opportunity lies innovation and the demand for communications service providers to make a better effort to understand customer behavior outside traditional telecom services. They must re-examine their business service strategies to really appreciate the opportunities that IoT brings with it. If they don’t, their younger, more agile and music-listening competitors will.