News and Events

Four Corners of the Utility of the Future

Electric Light & Power

12/12/2017 By Juliet Shavit
SmartMark Communications

These days, there is a lot of talk in our industry about abstract ideas—whether that is the smart home, smart city, digital customer, and of course utility of the future. Nearly every utility I meet with seems to be on this path for the Holy Grail, but not one seems to know how to define it exactly. But, the task is not impossible for those of us that have come out of AMI and smart grid deployments and are actively engaged with people outside our industry. Below is a look at what key requirements are necessary to become the utility of the future, based on lessons learned from technology innovation and industry leadership.

Lesson #1—Customer First
One of the greatest lessons learned from smart grid deployments is that customers matter. Not just that they can disrupt large-scale investments, but that they legitimately matter in the adoption of tools to help meet the needs of the business case. For example, we have seen utilities with strong operational business cases simply not get recovery. Whether that is because they overextended themselves in terms of rose garden promises or that they misjudged the power of strong stakeholders that argued against cost recovery, it is the case. And these same utilities did not do an adequate job of educating their key constituents including stakeholders, policy makers and consumers on the benefits of smart grid investment.

Educational programs were ignored because the funding was not deemed meaningful to the business case. Unfortunately, these same regulatory attorneys who made that case unfortunately did not weigh customer benefits into the cost recovery process. It was a missed opportunity. We learned from those utilities that did, that the investment was well worth it. Further, for those utilities that are now contemplating optimizing those investments through more sophisticated demand response and time of use programs, the early education will pay off triple fold. Those utilities that did not educate are left at ground zero of the process and many with an already heavy burden of AMI line items on the bill. Now they must educate customers why they must increase peak rates in addition to paying a fee for other operational benefits for the utility.

For those utilities that began customer education early and invested in a more meaningful two-way relationship with the customer, you are already winning the race to Utility of the Future.

Lesson #2—Smart Technology Adoption
Meters are in. Customers have been told that utilities are future proofing their infrastructure. Now what is the story line for technology adoption. For those utilities who have communicated a long-term commitment to technology adoption and already have begun introducing benefits, the path to next phase customer control is clearer. New in-home energy management technologies and tools are more prevalent than ever before, and the utility has an opportunity to take advantage of this.

How does the utility take advantage of the marketplace for in-home smart energy technology and ride on the current innovation tidal wave? Those utilities that can develop strategic partnerships with some of the technology vendors and build awareness around what products and applications map best to their segmented audiences, will rise ahead of the pack. The bonus is that they will help automate energy use for customers and make long-term smarter energy lifestyles attainable.

Lesson #3—Commitment to Education
We have discussed how early education has become the advantage for those utilities coming out of AMI deployments and thinking about dynamic pricing or TOU rates. We have also noted that education around the tools and technologies available to consumers is a pathway to sustainable energy reduction. That makes a strong commitment to customer education a key requirement for the utility of the future.

There is only one thing about the future that is certain, we don’t know what it will look like. That means that taking all your stakeholders with you on the journey will help make the life of utilities easier. That’s not just customers. That’s education for policy makers and special interest groups – even naysayers.

Lesson #4—Fearlessness to Innovate and Be First
Finally, it is fearlessness that will crown the Utility of the Future. One thing is true about the utility industry—nobody wants to be first, especially when it comes to technology. We have a safety system around pilots. It takes a whole lot of approvals to even try something.

But what if one utility just makes the leap because they think it is best for their customers. I can think of one cooperative that did just that. The Chief Business Officer decided to redesign the bill entirely. He gave a blank slate to the designers and met with customers to talk through what works best for them. The result is industry leadership and the nicest looking bill in the industry. That utility’s customer satisfaction levels remain very high.

In speaking with many regulators over the past year, I find it terribly hard to believe that regulators want to stand in the way of innovation. It is their job to decide who will pay for it, and that is fair. The utility must understand the needs of its customers and present a business case worth approving. But, innovation is not the problem and the opportunity to innovate in today’s world is astounding.

It should not be left up to applications and product developers alone to invest in innovation. Their goals are different than utilities. They want to push products. Utilities need to be innovative and respond in real time to the needs of customers. That makes them leaders in customer service, leaders in technology adoption, and leaders in the industry.

This means that the customer plays a critical role in the definition of requirements around utility of the future. Engaging with customers to partner on technology innovation and adoption will lead all to a better, brighter future.

About the author: Juliet Shavit is head of the SmartMark Group, a family of companies that including SmartMark Communications, SmartEnergy IP, SmartShows, and SmartHoldings. Her companies work with a number of highly visible public and private companies as well as leading global industry organizations and governments. Shavit is also the founder of The Homeland Security for Networked Industries (HSNI) Conference, GridComms, and The Smart Grid Customer Education Symposium series.

Juliet Shavit to Keynote IIEA’s “Take Charge” Energy Conference in Dublin this Month

SmartMark CEO to Focus on the Role of the Customer in the Future of Energy

DUBLIN, IRELAND (November 1, 2017) — SmartMark Communications, a global leader in strategic communications and business innovation, announced today that its CEO, Juliet Shavit, will be keynoting the “Take Charge” energy conference in Dublin this month. The event is hosted by the Institute of International and European Affairs and ESB, Ireland’s largest energy provider.

Shavit will be speaking at 9:00 am on November 23, 2017 in The Round Room adjacent to the Mansion House in Dublin.

Shavit is a pioneer in the area of utility customer engagement and the founder of SmartEnergy IP™, a division within SmartMark Communications dedicated solely to smart grid customer education. Shavit has been instrumental in helping utilities, stakeholders and policy makers across the world understand the critical role customers play in technology investments and deployments.

“It is a great honor to be asked to speak by the IIEA on a subject that is close to my heart,” said Shavit. “It is more important than ever for utilities to understand the critical role customers play to technology investment. Technology for the sake of technology will never be enough — it is only by customers engaging with technology and fully understanding its benefits that we will see the fruits of these investments and a more sustainable and brighter energy future.”

To learn more about how SmartMark Communications is transforming the utility-customer relationship, visit www.smartmarkglobal.com.

About SmartMark Communications
For nearly two decades, SmartMark Communications has been a world leader in strategic communications, helping businesses emerge as leaders in the industries they perform. Today, SmartMark has expanded its services to include consumer strategy solutions for businesses looking to improve their overall customer experience. With end-to-end communications solutions under one roof including: public relations, marketing consulting, design and creative, interactive and web services, and market research, SmartMark remains the ideal partner for companies looking to take charge of their industries and lead the way through innovation.

About SmartEnergy IP™
SmartEnergy IP is a strategic communications and research organization within SmartMark Communications dedicated to helping articulate the benefits of energy technology investment and innovation for consumers. As utilities implement smart energy initiatives – from smart meters to dynamic pricing programs – there are ways to ensure that customers are best prepared to make smart energy choices and positively support these roll outs.

Furthermore, as utilities develop their roadmap for the future, SmartEnergy IP helps utilities and stakeholders define the technology and business requirements necessary to develop and implement customer-focused programs that benefit communities and meet policy goals.

For more information, visit: www.smartenergy-ip.com.

Contact:
Kristin Marcell

SmartMark Communications, LLC
+1-215-504-4272
kristin@smartmarkusa.com

SmartMark CEO Juliet Shavit to Talk ‘IoT and the Customer’ at TM Forum’s Innovation InFocus Event

October 25, 2017 – PHILADELPHIA, PA – SmartMark Communications, a global leader in strategic communications and business innovation, announced today that its President and CEO, Juliet Shavit, will speak at the TM Forum’s 2017 “Innovation InFocus” event taking place in Dallas, Texas on November 7-8, 2017. Juliet will speak on the topic of “IoT and the Customer” at 3:30pm on November 8th.

Shavit is a world-renowned expert on the impact of technology innovation on customer experience. Her session will hit home to many of the attendees as they seek to build the business case for investments in IoT applications.

“Understanding how to break down the business case for IoT investment is critical for today’s operators as they seek to justify departures from core services and compete more fiercely for the customer in today’s market,” said Juliet Shavit. “With the digitization of industry and the sophistication of these new networks and coinciding analytics, operators should be at the forefront of helping these businesses understand how to optimize the customer experience and improve overall satisfaction.”

Shavit will talk through her experiences in working with industries like telecom, energy, music, and healthcare and demonstrate how business innovation built with a strong customer focus and the necessary analytics will help operators monetize IoT.

To learn more about how SmartMark Communications is leading the industry in IoT customer strategies, visit smartmarkglobal.com.

About SmartMark Communications
For nearly two decades, SmartMark Communications has been a world leader in strategic communications, helping businesses emerge as leaders in the industries they perform. Today, SmartMark has expanded its services to include consumer strategy solutions for businesses looking to improve their overall customer experience. With end-to-end communications solutions under one roof including: public relations, public affairs, marketing consulting, design and creative, interactive and web services, and market research, SmartMark remains the ideal partner for companies looking to take charge of their industries and lead the way through innovation.

Contact:
Kristin Marcell
SmartMark Communications, LLC
+1 (215) 504-4272
kristin@smartmarkusa.com

SmartMark CEO, Juliet Shavit, Talks the Business of Innovation at TIA Connectivity Jam 2017

Shavit leads panel discussion on the business case for innovation investment

DALLAS, TX – June 5, 2017SmartMark Communications, LLC, a world leader in communications and innovation strategy, announced today that its CEO, Juliet Shavit, would be leading a panel at the Telecom Industry Association (TIA) Connectivity Jam 2017 event in Dallas, Texas. The panel, titled, “The New Carrier” will take place on June 6, 2017 at 1:30pm.

The panel will focus on how today’s current digital marketplace is forcing communications service providers to rethink their business models and the importance of investing in innovation. Shavit has been widely recognized for her approach to innovation as it pertains to customer experience and engagement.

“Innovation is only as important as the business case behind it. You can have the most advanced technologies and innovative applications, but unless you can build a sound business case for investment that includes ROI and improved customer experience, then all you have is just another shiny new toy,” said Shavit.

SmartMark Communications works with businesses globally on helping them understand customer experience investment and the value of innovation. By providing council on industry best practices, market competition, and the latest cutting edge available technologies, SmartMark works with companies to build and manage robust and rewarding metrics-driven customer experience programs.

To schedule a meeting with Juliet Shavit at the show, contact Lyndsay Pocorobba at lyndsay@smartmarkusa.com .

About SmartMark Communications
For nearly two decades, SmartMark Communications has been a world leader in strategic communications, helping businesses emerge as leaders in the industries they perform. Today, SmartMark has expanded its services to include consumer strategy solutions for businesses looking to improve their overall customer experience.

With end-to-end communications solutions under one roof including: public relations, marketing consulting, design and creative, interactive and web services, and market research, SmartMark remains the ideal partner for companies looking to take charge of their industries and lead the way through innovation.

Contact:
Lyndsay Pocorobba
SmartMark Communications
+1 (215) 504-4272
lyndsay@smartmarkusa.com

vr-guy-blue

How we will consume music in the future – according to the experts

It is easy to forget how incredibly disruptive in the past ten years has been the way music is distributed and consumed. We have received great streaming services with gigantic range. But what’s the next step? We asked some experts.

It is easy to forget how incredibly disruptive in the past ten years has been the way music is distributed and consumed. We have received great streaming services with gigantic range. But what’s the next step? We asked some experts.

Spotify, Deezer and SoundCloud are some of the services included in the mobile operator 3’s offer of free surfing for music streaming . These are services that we now take for granted and that is a big part of the change that occurred in the music industry in recent years. Are they still on in, say, ten years? Let’s hear what the experts say. Alex Esser – music contractor Alex Esser is an IT entrepreneur, with among other things the smart music service Tuna spot under his belt. As a music geek and he runs DJ House Music With Love , a concept that holds podcasts, a blog and record label. Since the beginning of 2014, he was Nordic Head of the French streaming service Deezer, with six million paying users worldwide. He sees a clear movement away from the traditional album format. We will increasingly consume music flows, he says. At the beginning of the streaming wave, services created all their own playlists, which were also relatively fixed. Now we as users are accustomed to be served, and we want to have a flow instead. The music should be accessible and easy to consume, and the flow is changing all the time. He believes, for example, the phone’s built-in accelerometer will be able to perceive how we travel and thus adapt the music flow after a car ride, walking or jogging. Voice control is also an important next step in development. We will be able to control most with voice, and then you can just say to your streaming service, “play my favorite songs,” “give me something new,” “I’m sorry” or “now is the pre-party!”, You get a completely customized and personalized music stream for you and your situation. Music is, in other words, a soundtrack, a backdrop to life. When everything is available, music can also be an additional service to strengthen the various types of other offerings. In Sweden, we already see how the streaming services are closely linked with mobile operators’ offerings, as we do with Deezer 3, for example. But banks, utility companies, broadband companies – or why not the landlords? Might as well add music to attract new customers. It costs relatively little to entice a young person who may become a customer for life. Juliet Shavit – communicator Juliet Shavit, CEO of the communications agency SmartMark Communications and executive director of MusiComms, an association that brings together leaders from companies in the music and technology industries to find new revenue models and innovative ways to use music for brand building purposes. She believes, like Alex Esser, we will see many new and unexpected platforms for music distribution in the future. Absolutely. Everyone talks about the Internet of Things and how different industries are linked together. Music plays a very important role in how to create customer engagement. The market for IoT is estimated to be worth three trillion U.S. dollars in the current situation, and Juliet Shavit believes that this emerging industry, in fact, may be the music industry’s rescue. The biggest problem right now is that there is a training curve – the music industry must itself be able to understand and utilize the technology to grow. The traditional streaming model puts the music industry at a disadvantage. By optimizing and finding income in IoT the power will go back into the hands of the music industry. According to a U.S. survey of 4,000 consumers, 40 percent would be willing to change mobile operator depending on the music plan that is available in the subscription. Juliet Shavit is convinced that the music industry is facing a new renaissance when the music industry understands how to navigate the IoT world and regain faith in music’s value. With new revenue and new distribution methods in the music industry, there will also be better compensated songwriters – and the rest of the value chain will be able to flourish. New business opportunities mean new compensation opportunities, which in turn leads to creativity flowing more freely. Sara Herrlin and Björn Lindborg – korsbefruktarna Stockholm has over the past decade found, many say, the least successful marriage between music, technology and entrepreneurship. But subordinate gatherings would cause even more cross-fertilization to take shape. That realization led to the record label veterans Sara Herrlin and Björn Lindborg founding GBG Music City, a new venue for music and technology. Inspired and close ties STHLM Tech and SUP46 started this new venue for music and technology to take shape in early in 2016. The vision is still physical hub meetings to supplement the digital switch, says Sara Herrlin. We are building a strong community where I think a lot transformation can be done through the combination of experience from the traditional industry with amazing young and innovative startups. What’s beyond streaming services? I think streaming services will remain a little while and develop even more from their strong platforms. However, I think everything will be more open and freely available in the near future. It is very interesting to follow startups like Soundtrap where artists create and distribute with each other directly through a platform – a step beyond SoundCloud who was also early in the spray. Will the whole way of thinking with a “45-minute rock album every two years” disappear in favor of a more playful and open approach to artistry? That is what we hope, says Björn Lindborg. Playlists have already replaced the album as a concept and we believe in the future is dynamic “artist bundles”. By this we mean that the future album will constantly be updated with new versions, new songs, new remixes. Basically, we always have composition and the text, but the number of recorded versions will only be more. We also believe that many more people than before will create music and make it available to the public – tools like Soundtrap will certainly grow up with platforms like Spotify. Many of today’s hits are created in the boy- or girlfriends’ rooms of completely unknown musicians. Then get the momentum and interest online. The time when record companies were gatekeepers is thankfully over. What is the next step in the music experience? Here we have confidence in virtual reality and augmented reality, says Bjorn. Streaming has revolutionized the distribution and availability, but the music experience leaves much to be desired. But VR and AR can once again put the artist in focus, and it becomes easier for the artist to express themselves creatively through both audio and video. Anders Haby – VR enthusiast Just like Bjorn Linderborg suggests a quickly growing market for virtual reality and augmented reality. In short, it is conceivable that we go on virtual 360 concerts together with our friends. Samsung has actually already live broadcast RMH Block Party 02 – optimized to be consumed with VR glasses. Anders Haby drives the fledgling site VRGeeks.se. He sees a huge potential for development in this area, but is skeptical that the live music experience will knock on a broad front. To stream live concerts in VR is probably not as great as you might think, he says. It will be many years before it really comes through and the reason is that the experience will be far behind the real. The amount of data required to provide a reasonably sharp image of 360 degrees is huge. Unfortunately, I also believe that we are too busy today to watch something together that is not live. By contrast, to download and see for yourself at a concert that you had not been able to witness is definitely something that will be great. Closest at hand, says Anders Haby, are experiences related to electronic music. It definitely has the opportunity to succeed, a digitally rendered concert that does not compete with a real experience. These experiences are better suited to musical genres where the music has much more focus than the artist – for example, electronic music – but also traditional artists can do cool experiences. A good example is Queen’s Bohemian Rhapsody in 360 degrees. The technology is basically ready now for an all-digital concert. It is of course assuming that more should have VR goggles in the home. Most likely it becomes more common in two to three years. How would VR be able to influence the way we consume music? Imagine that you are walking on a street and all you see pulsates to the music. Maybe it pops up digital dancers from all sides? You know it’s not real, but the music is raised to the next level. With this technology, the record companies to deliver a music experience that is only limited by the imagination.
IoT Internet of Things

SmartMark Leads Industry in Conversation Around IoT Customer Experience

SmartMark Encourages Companies to See Past the “Glitter of New Gadgets” and Understand the Longer-Term Business Applications and Relevancy of New Technology Adoption

LAS VEGAS – January 5, 2017 – SmartMark Communications, the leader in customer experience strategy, announced today the release of a new Framework for evaluating long-term relevancy and adoption of new technologies. The Framework, titled “Technology Adoption and Customer Centricity” (TACC), is being released in conjunction with CES® 2017, the premier consumer electronics and technology innovation event.

The TACC Framework focuses on helping businesses optimize consumer-facing technology spending by understanding customer preferences and preferred offerings, and prioritizing investment.

“It is easy to get swept up in the excitement around the next big technology,” said Juliet Shavit, President and CEO of SmartMark Communications. “But it is important for businesses to keep their focus on the customer’s longer-term experience and satisfaction. It is customer satisfaction that will drive meaningful ROI.”

The new Framework is a measurement tool that uses a series of calculations to determine likelihood for success, drawing into consideration such factors as external stakeholder support and marketability.

To receive a copy of the Framework report, contact SmartMark at 215-504-4272 or email Lyndsay Pocorobba at lyndsay@smartmarkusa.com.

About SmartMark Communications, LLC
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.

Contact
SmartMark Communications, LLC
Lyndsay Pocorobba, +1-215-504-4272
lyn@smartmarkusa.com
 

SmartMark Communications Leads Industry in Conversation Around IoT Customer Experience; Identifies Framework for Application of New Technologies

SmartMark Encourages Companies to See Past the “Glitter of New Gadgets” and Understand the Longer-Term Business Applications and Relevancy of New Technology Adoption

LAS VEGAS – January 5, 2017 – SmartMark Communications, the leader in customer experience strategy, announced today the release of a new Framework for evaluating long-term relevancy and adoption of new technologies. The Framework, titled “Technology Adoption and Customer Centricity” (TACC), is being released in conjunction with CES® 2017, the premier consumer electronics and technology innovation event.

The TACC Framework focuses on helping businesses optimize consumer-facing technology spending by understanding customer preferences and preferred offerings, and prioritizing investment.

“It is easy to get swept up in the excitement around the next big technology,” said Juliet Shavit, President and CEO of SmartMark Communications. “But it is important for businesses to keep their focus on the customer’s longer-term experience and satisfaction. It is customer satisfaction that will drive meaningful ROI.”

The new Framework is a measurement tool that uses a series of calculations to determine likelihood for success, drawing into consideration such factors as external stakeholder support and marketability.

To receive a copy of the Framework report, contact SmartMark at 215-504-4272 or email Lindsay Ambrose Cavanaugh at lcavanaugh@smartmarkusa.com.

About SmartMark Communications, LLC
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.

Contact
SmartMark Communications, LLC
Lyndsay Pocorobba, +1-215-504-4272
lyndsay@smartmarkusa.com  

Smart City

SmartMark CEO Juliet Shavit to Lead Conversation Around Smart Cities at TIA 2016

Industry Expert to Moderate Panel on the Importance of IoT in Rolling Out Smart Cities

Dallas, TX – June 6, 2016 – SmartMark Communications, LLC, the leader in strategic communications for the digital world, announced today that the President and CEO of the company, Juliet Shavit, will be speaking at the TIA Network of the Future conference in Dallas, Texas on June 7th, 2016 at 1:30 pm. Shavit will be moderating a panel of industry experts on the topic IoT and the transformation of smart cities in the session entitled, “Smart Cities – from Apps to Infrastructure.”

As leaders in IoT innovation and the customer experience, SmartMark has deep expertise in smart energy, smart home, smart city, and the connected lifestyle. Shavit has helped the world’s leading companies, organizations and governments pave the way for a seamless and positive digital experience for customers.

“As IoT and Connected Lifestyle continue to transform industries and our daily lives, we are also witnessing cities and communities globally evolving through new technology and connectivity, ” said Juliet Shavit. “As we move towards implementing smart cities, it will be key to harness the dynamic potential of IoT and the future interlinking of industries, networks, and devices, while collaborating on opportunities for technology innovation and infrastructure investments.”

For over a decade, Juliet has been a trusted source within the telecom, energy and utility industries and continues to provide strategic council to companies on smart grid customer engagement strategies. She is also the founder of SmartEnergy IP™, SmartMark Communications’ energy division committed to helping utilities communicate the benefits of smart grid to customers. This knowledge, paired with the Company’s expansive experience in the communications industry, has positioned SmartMark as one of the emerging visionaries in IoT and Connected Lifestyle.

To learn more about SmartMark Communications and their work in the utilities and telecommunications industry, visit www.smartmarkusa.com or www.smartenergy-ip.com.

About SmartMark Communications
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.

About SmartEnergy IP™
SmartEnergy IP™ is a research and consulting organization within SmartMark Communications, LLC that is dedicated to helping utilities communicate the benefits of Smart Grid to customers. As utilities roll out Smart Grid initiatives – from smart meters to dynamic pricing programs – there are ways to ensure that customers are best prepared to make smart energy choices and positively support these roll outs. SmartMark Communications has over a decade of experience in the energy and utilities customer care domain, helping utilities and suppliers market effectively to customers. For more information, visit: www.smartenergy-ip.com.

TIA 2016 Video Interview: Smart Cities – From Apps to Infrastructure

So what makes a city smart and what is the role of the IoT in a smart city? These questions plus the fundamental infrastructures that are essential to building a Smart City are addressed by the “Smart Cities – From Apps to Infrastructure” panel participants in this TIA 2016 video interview. The panel was moderated by Juliet Shavit, President and CEO of SmartMark Communications, and panelists included: Amanda Hodges, Global OEM Solutions and IoT Marketing Executive Director at Dell; Michael Zeto, General Manager and Executive Director of Smart Cities at AT&T and Randy Frantz, Director of Telecom Solutions at Esri.



2016 Smart Grid Customer Education Symposium Set to Take Place on September 29th in Philadelphia

2016 Smart Grid Customer Education Symposium Set to Take Place on September 29th in Philadelphia

Important Smart Grid Event Spotlights Best Practices in Residential and Commercial Customer Education and Engagement

SmartEnergy IP™, a division of SmartMark Communications, announced today that it will host the 2016 Smart Grid Customer Education Symposium, in partnership with PECO, on September 29th, 2016, at the Loews Philadelphia Hotel, 1200 Market St, Philadelphia, PA.

The Smart Grid Customer Education Symposium is the longest-running, most influential conference of its kind, annually bringing together leaders, regulators, analysts, stakeholders, and solution providers from across the country and throughout the energy and utility industries to discuss and examine the importance of customer experience in smart grid programs.

The event will span a number of important topics, including:

  • Educating Customers around Smart Meter Deployments
  • Lessons Learned from Successful AMI Deployments
  • Rolling Out Time-of-Use and Peak Pricing Programs
  • Latest Advancements in Customer Experience Technologies
  • Measuring Success: The Importance of Big Data and Analytics
  • The Utility of the Future
  • Stakeholder and Community Outreach
  • The Smart Energy Revolution

“SmartEnergy IP is pleased to host this year’s Smart Grid Customer Education Symposium with PECO, Pennsylvania’s largest electric and natural gas utility, and our region’s energy provider,” said Juliet Shavit, SmartEnergy IP’s Founder and CEO. “We are excited to highlight the benefits PECO has delivered to its customers through new, advanced metering technology and innovative new programs like PECO Smart Ideas, and the steps other utilities can take.

This year, SmartEnergy IP will again celebrate the nation’s energy leaders in smart grid education at The 2016 Smart Grid Customer Education Awards at the show. These awards are given to utilities that demonstrate excellence in smart grid customer education. The deadline for award submissions is July 31, 2016. To apply for the Smart Grid Customer Education Awards, please click here.

To register for the conference, visit www.smartgridcustomereducation.com. For more information, please contact SmartEnergy IP at +1-215-504-4272 .

About SmartEnergy IP™
SmartEnergy IP is a research and consulting organization within SmartMark Communications, LLC that is dedicated to helping utilities communicate the benefits of Smart Grid to customers. As utilities roll out Smart Grid initiatives,  from smart meters to dynamic pricing programs, there are ways to ensure that customers are best prepared to make smart energy choices and positively support these roll outs. SmartMark Communications has over a decade of experience in the energy and utilities customer care domain, helping utilities and suppliers market effectively to customers. For more information, visit: www.smartenergy-ip.com.

Kristin Marcell
SmartMark Communications, LLC
+1-215-504-4272
kristin@smartmarkusa.com