SmartMark Communications Defines Role of Customer in Digital World at CES® 2016
Leading Communications Company Emerges as Top Innovator in IoT and Connected Environments
Las Vegas, NV – January 5, 2016 – SmartMark Communications, LLC, the leader in strategic communications for the digital world, announced today that it has launched a campaign to raise awareness and education around the customer experience in a digital world. As leaders in smart home, smart city, and the Connected Lifestyle, SmartMark is working with the leading companies, organizations and governments across the world to pave the way for a seamless and positive experience for customers.
As part of the campaign kickoff, SmartMark launched a research study on how customers want to be communicated to in the digital age. The research offers a segmented look at how all aspects of the population are investing in technologies and adopting new behavior trends. This data is critical to organizations looking to market goods or encourage behavior change in a connected world.
“There is a lot of buzz around IoT and Connected Lifestyle, but we are still making progress in what this all looks like and how to define the parameters and IT requirements of a purely digital world,” said Juliet Shavit, President and CEO of SmartMark Communications. “Customers play a pivotal role in the success of smart communities, because they must adopt new technologies and behavior change for the technology investments to pay off.”
SmartMark’s energy division, SmartEnergy IPTM, is a pioneer in defining the role of customers in Smart Grid. This knowledge, coupled with the Company’s vast experience in the communications industry, has enabled SmartMark to emerge as one of the leading innovators in IoT and Connected Lifestyle. Connected Lifestyle, as defined by SmartMark, includes smart energy, smart home, infotainment, and the seamless, end-to-end digital experience leveraging multiple technologies across multiple infrastructures.
About SmartMark Communications
SmartMark Communications is a global leader in communications strategy, helping businesses strategically position themselves as thought leaders and utilize media and influencer relations to help shape their industries. The company is recognized for its ability to innovate and use technology applications to improve customer experience and drive behavior change. To learn more, visit www.smartmarkglobal.com.
SmartMark Communications, LLC
Lindsay Ambrose, 215-504-4272