In Collaboration with Itron, SmartMark CEO Juliet Shavit Reinforces Importance of Customer Engagement

New video shares insights into ensuring successful customer engagement at the grid edge

August 1, 2024 - The energy transition presents an opportunity for utilities to optimize their investments to build stronger, more positive relationships with their customers. In a new video published by Itron, SmartMark CEO Juliet Shavit talks about the importance of focusing on customer engagement when deploying programs at the grid edge.

Utilities must seize this opportunity to change the nature of the relationship with their customers from predominantly passive and reactive to one that is proactive and engaged, says Shavit.

"The grid edge is a space where the customer is at the heart of the story, the heart of the narrative, and the heart of the grid," she says.

Shavit explores how utilities can leverage grid edge intelligence to deliver tangible benefits to their customers, tips for customer and regulator communication strategies, and insights into customer engagement programs—all to drive the transition to a cleaner, more sustainable energy future.

Her message to utilities: “Take the time to talk to [your customers]. Set up focus groups. Listen to them. Let them respond to the creative, to the messaging you've developed. They will be the best people to help drive your message development and your strategy.”