CEO Discusses how the SmartMark Group of Companies is Redefining Communications Strategy and the Meaning of ConvergencePHILADELPHIA–(BUSINESS WIRE)–SmartMark Communications announced today that its CEO, Juliet Shavit, is featured on the cover of the latest issue of Connect-World Magazine. In this issue, which will be distributed at Mobile World Congress (MWC) 2015, Shavit talks about the growth of the SmartMark Group of companies (SmartMark Communications, SmartEnergy IP™ and SmartShows) and how they became recognized experts in customer experience by helping to bridge the communications gap between IT and marketing departments.
As a leading strategic communications company, SmartMark has an inherent understanding of how different communications tactics work together to create solid messaging and market positioning. While SmartMark has historically been known for its B2B excellence, the company has spent the last decade building up a successful practice aimed at B2C customer engagement and now counts some of the largest service-driven companies in the world as clients, designing and managing their customer education and engagement programs.
“We understand that in 2015 strategic communications is taking on a whole new meaning for service providers,” said Shavit. “SmartMark has been at the forefront of consulting for services companies on how to leverage big data and analytics to design measurable customer engagement programs. We are pioneers in assessing and implementing the latest technologies for segmented and metrics-driven marketing.”
This year, the SmartMark Group of companies will continue to make strides in all its key areas and further test the limits of communications innovation. Shavit added, “SmartMark will continue to force the communications industry to rethink its communications strategies with customers. SmartShows will work with operators on re-thinking their content ownership and delivery strategies. At SmartEnergy IP, we will continue to challenge and innovate the way energy companies relate to customers, as we actively work to build smart communities across the country that leverage advanced technologies to improve the quality of our life while reducing energy consumption.”
To read more about SmartMark’s plans for taking 2015 by storm, you can read the Connect-World Magazine article here.
SmartMark Communications, LLC
Lindsay Ambrose, +1-215-504-4272