Customer Experience
Education is not marketing. Education leads to understanding and meaningful engagement that improves the experience of the end user and the company's satisfaction.
We are masters at designing and implementing diverse activities that cross market segments and allow for impactful interaction and relationship development.
SmartMark has been an important partner for companies utilizing connected technologies and strategies to evolve and improve consumer engagement.
With more than two decades of experience in the energy sector, SmartMark has become the leader in understanding, defining and designing the future of the utility-customer relationship. We understand the smart grid—both where it's come from and where it is going.
Today we are at the forefront of the grid-edge, designing programs that provide increased reliability and improved customer experience. We have advised policy makers and leading utilities on how to optimize innovation at the grid-edge by integrating new technologies that integrate distributed energy resources, reduce carbon emissions, and provide customer choice programs that incentivize energy reduction and utility program participation.
That is not a game, that is a science.
Our Areas of Expertise:
- Strategy development (customer education plans)
- Articulating benefits of customer-facing utility investments
- Energy & energy efficiency education
- Disaggregation
- Time-based rates
- Advertising strategy
- User experience
- Measurement and analytics
- Advanced Metering Infrastructure education
- Connectivity and energy integrated programs
- Connected home technologies
- Smart Home Energy Management Systems (SHEMS)
Our Focus Areas
Customer Education and Engagement
Applied Technology
Connectivity and Equity
Industry Transformation
News
SmartMark takes great pride in collaborating with a myriad of outstanding individuals. Within this platform, we are pleased to showcase narratives highlighting our numerous successes in partnership.